HBCU Athletic Conference announces partnership with Sideline Design
NEW ORLEANS [July 28, 2025] - The Historically Black Colleges and Universities Athletic Conference (HBCUAC) is pleased to announce Sideline Design as the official graphics program for generating social media content for the HBCUAC.
"We are ecstatic about our partnership between Sideline Design and the HBCUAC," says Sideline Design President and CEO Kyle Gehring. "Sideline Design will be able to provide elite level graphics that will enhance the social media presence and brand of the HBCUAC."
Sideline Design provides a variety of high quality graphic templates that institutions can distribute across social media, email and their campuses, quickly and efficiently.
HBCUAC Commissioner Kiki Baker Barnes said she is always looking for ways to promote the conference and believes Sideline Design will aid in that.
"I always keep my eye open for new technology," Barnes said. "Sideline Design offers technology and templates that will help the conference and member schools produce quality content to increase attention on our platforms."Barnes stated, "I'm always looking for new technology. Sideline Design provides technology and templates that will enable the conference and its member schools to generate high-quality content, thereby increasing engagement on our platforms."
About Sideline Design
Sideline Design is the hub for content creation and distribution. Sideline allows communications departments and coaches the ability to execute and distribute content at scale via social posts, SMS, iMessage, or email while keeping personalization at the forefront. Not only can departments integrate in-house created content but Sideline also offers a robust library of templates created from the top professionals and programs in the industry. Coaches can keep their recruiting boards up to date with data imports to generate personalized content in seconds sent directly to coaches phones. Unlimited users have access to file storage and organization tools such as brand kits and calendars making it seamless to bridge every piece of the department in recruiting and outbound promotional content.
About the HBCU Athletic Conference
The HBCU Athletic Conference (HBCUAC) is the only HBCU conference in the National Association of Intercollegiate Athletics (NAIA). The HBCUAC membership includes Dillard University (LA), Fisk University (TN), Huston-Tillotson University (TX), Oakwood University (AL), Paul Quinn College (TX), Philander Smith University (AR), Rust College (MS), Southern University at New Orleans (LA), Stillman College (AL), Talladega College (AL), Tougaloo College (MS), University of the Virgin Islands (St. Thomas), Voorhees University (SC), Wilberforce University (OH), and Wiley University (TX). HBCUAC sponsors championships in men's and women's basketball, men's and women's cross country, men's and women's soccer, men's and women's track and field, women's volleyball, softball, and baseball. In 2022, the HBCUAC secured the largest media rights deal in conference and NAIA history, signing a multimillion-dollar deal with Urban Edge Network. On July 1, 2024, the conference rebranded from the Gulf Coast Athletic Conference (GCAC) to the HBCU Athletic Conference, marking a new era for the conference that embodies the makeup of its membership. For more information, visit hbcuac.org.